Social research on factors supporting farmer engagement in improving water quality (Gisborne’s Rere Project).
Engaging Farmers in Improving Water Quality in Rere:
In 2015-2016, Gisborne District Council, Beef and Lamb New Zealand and local farmers in Rere joined forces to improve the water quality of the Wharekopae River. This river includes the well-known Rere Falls and Rockslide, which are major local and visitor attractions. There was high farmer engagement in this project and this research sought to understood what was driving that high engagement, so that more of it can be done to engage farmers in improving water quality across New Zealand. This project was nominated for an environmental award and $850,000 was received from government to scale this approach across the Rere Catchment.